Digital Publication

BMW had an ambition to retire printed brochures, to reduce costs, wastage and avoid information becoming out of date. They wanted a solution that was engaging to customers, always up to date, and to be fitting for the modern day person. At Juice I was involved in creating digital brochures for each BMW car model old, present and upcoming. These brochures were not only created for the customer but also the retailers. This then kept them up to date on all new features and specifications, to provide a high level of service to their current and potentially new customers.